Public Relations helps clients by going after free inches in newspapers and magazines and free minutes on television and radio. Stories end up in the coveted news and feature sections and TV and radio segments, but not as paid advertising. The operative word here is “free.”
What is news, how to present ideas to editors and TV producers, and how to represent clients to the media – with professionalism, warmth and excellence in the written word.
All awareness and reputation enhancement campaigns begin with strategic media planning. Then comes the writing – press releases, electronic press kits, media advisories, calendar listings, photo opportunities, etc., whatever is called for. The client participates in the editing process with OVUONG, providing improvements or giving approval.
We consistently keep our clients aware of business development opportunities and design customized approaches that enable their business ventures to be considered by key decision makers.