Logo design process

What makes those symbols so special and iconic?
Is it their beauty or the colors? Maybe it’s because they explain what the company does…or maybe not?
While these things are considered during a logo design project, none of them are particularly important. Some great logos are beautiful and some (according to many) are downright ugly. Few of them suggest what the company does but others don’t really bother. If you look at the colors, there really are no rules.
So, if none of these things are responsible for making a logo great, what is?

Every firm has his own process, and it is rarely linear, but in general this is how the branding process is completed, which can be used as a guide to establish your own.

. Design brief
Conduct a questionnaire or interview with the client to get the design brief.

. Research
Conduct research focused on the industry itself, its history, and its competitors.

. Reference
Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.

. Sketching and conceptualising
Develop the logo design concepts around the brief and research.

. Reflection
Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive feedback.

. Presentation
Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.